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Essays &
field notes.

Lessons from scaling 30+ brands. Case studies, tactics, and the occasional essay. No fluff — just what actually works.

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Conference10 min readFebruary 15, 2026

I Walked Into Harvard Business School and Realized Muslims Are Building the Future

On a freezing Sunday morning in Boston, I walked into Harvard Business School for the Muslims in Business Conference — and left feeling like I had witnessed the beginning of an era.

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SEO7 min readFebruary 10, 2026

How We Ranked MambaPanel on Google's First Page — With $0 in Ads

Our competitors spent 9 years and thousands in Google Ads. We did it in 3 months with pure SEO strategy. Here's exactly how.

AI Automation5 min readFebruary 5, 2026

AI Chatbots Are Replacing Your Sales Team (And That's a Good Thing)

How we helped Nura Beauty automate 80% of their customer DMs — while actually increasing satisfaction scores.

Case Study6 min readJanuary 28, 2026

From Zero Online Presence to 300% Booking Increase — The AquaFun Story

How we built the world's largest inflatable waterpark's entire digital ecosystem from scratch.

Branding4 min readJanuary 20, 2026

Why Your Brand Identity Is Costing You Money

A weak brand doesn't just look bad — it actively repels premium customers. Here's how we fix that.

AI & Technology5 min readNovember 9, 2025

What I Learned from Emily Fang: Reflections on China, AI, and the Future of Technology

I had the chance to meet Emily Fang and listen to her speak about China, technology innovation, and policy — and it completely changed the way I think about the world of tech.

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Essays &field notes.